Built to keep expanding
An identity that grew into an ongoing brand experience across The Gen AI Academy's website, courses, workshops, learning materials and content.
A clear signal for AI education
The project started with an identity for a new AI education company, balancing a recognizable AI signal with a more human, business-ready character.
The selected mark became the foundation for a visual system that could move quickly into the website, learning materials and the Academy's growing range of formats.
From identity to digital experience
As the Academy's offer grew, the system moved into the website. New page structures supported organisations, workshops, courses and lead generation without splitting into separate visual languages.
Later homepage work brought those parts together into a clearer digital experience as the platform continued to expand.
Built around people and expertise
The Expert Hub, expert and partner badges, and supporting social assets gave the Academy a consistent way to present the people and organizations around its programs while keeping them visibly connected to the main brand.
One system, many touchpoints
What began as an identity project in 2024 became an ongoing design relationship across the Academy's website, courses, workshops, learning materials and content. New formats kept being added without resetting the original visual language.
Bojan has been instrumental to the success of thegenaiacademy.com, supporting us at every stage from launch through to growth. Our website design consistently earns praise from clients—and rightly so.
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