Insights

Notes on brand identity, visual systems, design process, and the occasional studio milestone.

Studio note | 2026

A short studio note on seeing the Left wordmark included in David Airey's Logo Design Love.

Perspective | 2026

Why technically strong companies can outgrow their brand, and what needs to become clear before the visual system can catch up.

Perspective | 2026

Why preparing a lecture changed how I look at my own work.

Perspective | 2026

Why a good name starts with direction, survives ordinary use, and leaves room for the identity to grow.

Experiment | 2026

A visual study of reversible lettering, constraints and ambigram experiments from the studio archive.

Studio note | 2026

A short archival note on PHPanywhere, Codeanywhere, and how identity work can gain context over time.

Studio note | 2026

Books, reports and design archives as a record of where the work traveled, not a trophy shelf.

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Need a clearer identity system?

Selected projects begin with a conversation about what the brand needs to become — not only how it should look.