A softer mark for a gentler choice

Daj Daj is a Serbian producer of reusable bamboo diapers, founded to offer parents a natural alternative to disposable products.

The custom-drawn wordmark uses soft, flowing letterforms to express warmth and care. Developed as part of the original identity, it introduced an unfamiliar product category through packaging, apparel, and other brand applications. Daj Daj later became the only textile product in Serbia to carry the national Eco Label.