GA, built into a pair of geek glasses

Logo and visual identity for Geek Area, a tech community built around learning, collaboration and problem-solving.

The name itself provided the idea: GA becomes a compact pair of geek glasses, a direct nod to the community’s geek culture. For founder Aleksandar Gligorijević, GA also carried a personal reading, based on the surname-first form of his name. The identity extended to avatars, business cards and letterhead.