Continuity through a forced rename

SkyStack was a UK cloud computing company working across hosting and cloud management before a trademark dispute required a new name.

The layered symbol and visual identity were retained while several alternatives were explored. Static and Statix served as interim directions before Servana was approved, with a new wordmark built around the established mark.

Logo design
SkyStack / Servana: Symbol
SkyStack / Servana: SkyStack logo
SkyStack / Servana: Servana logo
SkyStack / Servana: Logo variation

Building something meaningful?

Currently available for select identity and digital brand projects.

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