A visual identity for transatlantic food trade

Timonier Marchand is a New York food trade company connecting Spanish suppliers and products with the US market, both as a produce importer and a sales agency for packaged foods.

The name combines timonier, a helmsman, with marchand, a merchant. The identity builds on that idea of guidance and trade, with a mark and visual system that feel established, clear and easy to use across business materials. The work included the logo, style guide, tagline, color and typography, food-collage visuals and business cards.