A friendlier identity for global payroll

Tofu is an AI-powered payroll and global-employment platform designed to simplify how companies manage international teams.

The redesign developed the existing name into a broader, more approachable identity system, combining the refined wordmark with an expanded color palette, gradients, typography, mascot and avatar treatments. Motion became part of the system through loading and intro animations that move between square, hexagonal and cube-like forms, reflecting aggregation and integrations across global HR software.