An RW monogram built into a working system
Renata Watts is an independent strategist working across website planning, messaging and communications.
The identity starts with an interlocking RW monogram, paired with a serif nameplate and a restrained green-and-cream palette. It was developed alongside the website, where Renata’s Focus, Amplify, Engage and Connect framework became the backbone for organizing services and content.
Applications
From identity to working website
The system carries from brand guidelines into a custom WordPress website, with the same palette, typography and four-part service structure shaping the digital experience. The build was set up for Renata to keep editing and managing directly.
Building something meaningful?
Currently available for select identity and digital brand projects.
Discuss a project