All things true, good and beautiful

Stella Rose Way is a locally owned gift boutique and home decor store in Ave Maria, Florida.

The existing identity was refreshed around a redrawn rose emblem, then expanded into a flexible visual system with a clearer color palette, typography and supporting graphic language.

Logo design Visual identity Brand guidelines Brand applications Website design Website development

Client Stella Rose Way (2025)

Scope Logo designVisual identityBrand guidelinesBrand applicationsWebsite designWebsite development

Industry Consumer & lifestyle

Type Emblem

Engagement Brand evolution

Website stellaroseway.com

Applications

The rose in use

The system extends across business cards, promotional coupons and the WordPress website, carrying the rose emblem, color palette, typography and floral forms through both print and digital applications.